Projects & Experiments

I’ve led multiple initiatives around custom modelling on Amazon Marketing Cloud and AWS Clean Rooms, building MMM, MTA, audience, and bid models for global brands.

• Designing privacy-aware data collaboration workflows for advertisers.
• Building modelling environments that can be reused across campaigns.
• Turning model outputs into simple, usable insights for teams.

Outside work, I like building small tools or prototypes that make life a bit easier or help me learn something new.

• Data visualisations to explore cricket or fitness stats.
• Little scripts and automations to reduce repetitive tasks and noise.
• Experiments with new cloud or AI services, just to see what’s possible.